Editorial Policy

At BonusFinder, our mission is to help you to “Play With More” with your new favorite online casino. We believe in full transparency: we are very open about how we run our business, and we also share our review processes, introduce our experts, and detail our editorial policy. We hope this gives you the assurance to make BonusFinder your go-to source for all casino bonuses.

Our Policy

Our BonusFinder editorial team consists of experts who bring their deep industry knowledge and experience to life through our published content. Every brand goes through a detailed and thorough review, and all content is fact-checked using a rigorous process to ensure that our articles are void of mistakes and errors.

We believe in editorial independence and are very cautious about which brands we consider worthy of a review. As a result, we reject numerous brands every week after deeming them unsuitable for you.

Principles

  • You should expect accurate, nuanced, complete information for each brand we review.
  • We conduct our reviews using first and third-party data: we thoroughly test every brand and compare our experiences with third-party sources to ensure we have the whole picture.
  • We stay objective and strongly believe that using responsible gambling tools is a vital part of the user experience.

Independence

  • We are firmly committed to conducting our business independently: our aim is, first and foremost, to deliver the best possible content to you.
  • Advertising and commercial relationships have no impact on our editorial content.
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Factors That Go Into Our Review Process

We consider all the factors that make a casino great, good, bad, or simply alright. We pride ourselves on being experts in the field and know exactly what questions to ask to determine whether or not a casino makes the grade and meets our high standards.

We provide all the facts as well as unbiased opinions on each provider we rate, and every single operator you see on our site has undergone an extensive review period.

For you to place your full, undivided trust in us as unbiased casino professionals, you first need to understand how we rate the casinos we are affiliated with. There’s a lot of thought that goes into it, but our main focus falls on these factors:

Bonuses & Promotions

Bonus Type & Size

We measure how generous the welcome package is, including deposit matches, free spins, and no-deposit bonuses

  • Excellent: Strong deposit match plus a meaningful no-deposit or free spins.
  • Good: Solid deposit match plus free spins or a small no-deposit.
  • Average: Standard deposit match; free spins exist but are modest and require a deposit.
  • Weak: Small deposit match and/or free spins; no no-deposit.
  • Poor: Minimal welcome bonus or only free spins; no no-deposit.

Wagering Requirements

We check how fair the wagering requirements are. A wagering requirement is how many times you must bet the bonus before withdrawing winnings, the lower is better.

  • Excellent: 20× or less
  • Good: 25–35×
  • Average: 40–50×
  • Weak: 60–70×
  • Poor: Over 70×

Game Restrictions

We look at which games count toward clearing bonuses and how inclusive the rules are

  • Excellent: Slots count fully, table games contribute meaningfully (≥10%), only niche exclusions.
  • Good: Slots count fully, some table/live games contribute, few popular titles excluded.
  • Average: Slots-only; several popular titles excluded.
  • Weak: Narrow eligible list; many top games excluded.
  • Poor: Very limited; most popular games excluded.

Bonus Validity

We measure how long you have to use the bonus before it expires. Longer timeframes are more player-friendly.

  • Excellent: 30+ days
  • Good: 14–29 days
  • Average: 7–13 days
  • Weak: 3–6 days
  • Poor: Less than 3 days

Ongoing Promos

We check what’s offered beyond the welcome bonus. How frequent, fair, and transparent the promotions are.

  • Excellent: Weekly offers with fair wagering (≤25×), regular tournaments/boosts/free spins/credits, clear terms.
  • Good: Consistent monthly cadence; mostly fair terms.
  • Average: Occasional promos; mixed fairness or unclear.
  • Weak: Rare or gimmicky, weak clarity.
  • Poor: Only the welcome bonus, nothing ongoing.

Loyalty Program

We evaluate the loyalty scheme. How easy it is to earn rewards, what the perks are, and whether rewards have real value

  • Excellent: Clear earn/redeem, cashback or cash-equivalent perks, accessible tiers, no extra wagering on rewards.
  • Good: Mostly clear; decent cashback/benefits; mild gating.
  • Average: Exists but unclear or heavily point-based; real value only at higher tiers.
  • Weak: Opaque or cosmetic perks, slow earn.
  • Poor: Invitation-only or negligible value.

Trust & Licensing

We measure how strong and reliable the casino’s license is. Strong regulators mean better player protection, fairer play, and safer payments, while weaker offshore licenses offer less oversight.

  • Excellent: Licensed by respected regulators (MGA, Gibraltar, Isle of Man, Alderney) with clear NZ eligibility, working local payment methods, and transparent terms.
  • Good/Average: Licensed offshore but generally fair; may lack clarity or have limited NZ-friendly payments.
  • Weak/Poor: Lower-trust licenses (e.g., Curaçao) or unclear eligibility, poor payments, vague terms.

Game Options

Library Diversity

We measure how broad and up-to-date the overall game library is. A strong offering covers all major categories and adds new releases quickly.

  • Excellent: Very broad library across all game types; new releases arrive quickly.
  • Good: Strong overall library with only a minor gap.
  • Average: Solid but missing at least one major category or lacks depth.
  • Weak: Noticeably limited, few categories represented.
  • Poor: Minimal selection.

Progressive & Special Modes

We look at the availability of jackpot games and innovative play modes. More progressives and unique features signal stronger variety and appeal.

  • Excellent: Multiple major progressives plus modern special modes.
  • Good: Some progressives with several special modes.
  • Average: Few progressives or only basic modes.
  • Weak: Rare progressives, little innovation.
  • Poor: No progressives or special modes at all.

Top-Tier Providers

We evaluate the quality of game studios represented in the catalog. Having well-known providers alongside mid-size and indie studios ensures trust and variety.

  • Excellent: Many leading studios plus a mix of mid-size/indie providers.
  • Good: Most top studios present.
  • Average: Mixed catalog with notable gaps in big-name providers.
  • Weak: Only a few recognized providers.
  • Poor: Mostly unknown or in-house only.

Live Casino Diversity

We assess the depth of live dealer content. A strong live casino includes table staples, game shows, and flexible stake levels.

  • Excellent: Full spread of table games, game shows, and multiple stake levels.
  • Good: Broad core set with some variants.
  • Average: Core games only with limited variants and limits.
  • Weak: Very small live casino offering.
  • Poor: No live casino.

Game Info & Transparency

We check how clearly game information is displayed, including RTP (return-to-player) stats and rules. Easy access to accurate info improves fairness and trust.

  • Excellent: RTP and key stats shown directly in-lobby, plus clear rules.
  • Good: Full info available with one click.
  • Average: Partial or inconsistent information.
  • Weak: Sparse info; often requires external search.
  • Poor: No meaningful info provided.

Payments & Withdrawals

Deposits & Withdrawals Coverage

We check how many payment methods are supported for deposits and withdrawals, and how reliable they are.

  • Excellent: Wide range of local and global methods, high acceptance, fast e-wallets/instant bank, no “deposit-only” traps.
  • Good: Strong coverage but a few gaps (missing popular method, some deposit-only options).
  • Average: Standard set with noticeable gaps; limited withdrawal options.
  • Weak: Few reliable methods, often just slow bank wires.
  • Poor: One or two unreliable options only.

Speed & Transparency

We evaluate how fast payouts are processed and how clearly the casino communicates timelines. Transparency reduces uncertainty and complaints.

  • Excellent: Payouts within 24–48h (including weekends), clear timings per method, consistent record.
  • Good: Usually 1–2 business days, mostly clear info, rare issues.
  • Average: 2–4 days, occasional pending delays, fragmented info.
  • Weak: 4–7 days, frequent delays, vague or hidden info.
  • Poor: Over a week or repeated holds, misleading info, high complaints.

User Experience

Performance & Navigation

We test how fast and stable the platform runs, and how easy it is to find games or promotions. Smooth loading, stable play, and clear navigation are key.

  • Excellent: Lightning-fast loads (<5s), stable play with no crashes, smooth resume. Clear categories, strong search, and filters that make games and promos easy to find.
  • Good: Mostly smooth, with only minor hiccups (5–8s loads or small glitches). Good search/filters; promos within one click.
  • Average: Occasional lag, spinners, or timeouts. Basic search/filters; promos scattered.
  • Weak: Frequent lag/freezes, periodic crashes. Hard to find games/promos; poor categorization.
  • Poor: Regular crashes, long stalls, broken structure where users must hunt.

In-Game & Mobile Experience

We look at how well games run once launched and how polished the mobile experience is. Stable gameplay and responsive design ensure accessibility across devices.

  • Excellent: Stable fullscreen play, quick panel, remembers past games, smooth portrait/landscape, consistent lobby return. Mobile layouts responsive with large touch targets, sticky nav, strong PWA/native app, biometric login, seamless resume.
  • Good: Solid overall, just minor quirks or a few cramped screens.
  • Average: Occasional layout issues, slow restore, or viewport jumps. Usable but cramped.
  • Weak: Frequent glitches, unresponsive controls, desktop-first design needing pinch-zoom.
  • Poor: Broken scaling, unreliable controls, many flows unusable on mobile.

Customer Support

Availability & Access

We check how easy it is to reach human support, what channels are available, and whether local language coverage exists.

  • Excellent: 24/7 live chat plus email (phone optional), fast human handoff from bot, local languages covered, clear hours.
  • Good: Extended live chat (16–20h) plus email, decent language coverage.
  • Average: Limited-hours chat or email-only but responsive; English-only in non-English markets.
  • Weak: Email/webform only, slow live chat hours, poor language fit.
  • Poor: No reliable human support channel or routinely unavailable.

Speed & Transparency

We test how fast issues are resolved and how clearly the process is communicated through FAQs, help centers, or ticketing systems.

  • Excellent: Chat replies within 1 minute, email within 2 hours, many cases resolved at first contact, clear ETA and ticket tracking. Help center is searchable, localized, and includes promo/SC redemption info, with incident/status page.
  • Good: Chat replies 1–3 minutes, email same day, simple cases resolved quickly. FAQ coverage strong and linked to promos.
  • Average: Chat replies 3–5 minutes, email within 24h, multiple touches needed. Basic FAQs with scattered promo help, limited localization.
  • Weak: Chat 5–10 minutes, email 24–48h, frequent escalations. Sparse or outdated articles, unclear processes.
  • Poor: Chat >10 minutes or frequent timeouts, email >48–72h, unresolved loops. No meaningful help center or hidden rules.

Editorial Independence & Trust Standards

At BonusFinder, we take editorial integrity seriously. Our reviews, rankings, and recommendations are based solely on our independent research, firsthand testing, and expert analysis. We do not allow commercial relationships or advertising partnerships to influence our editorial content.

  • Our reviews and ratings are determined by a strict, unbiased evaluation process.
  • We thoroughly test and assess each casino, ensuring that our findings are based on real user experiences.
  • We reject partnerships with brands that do not meet our high standards for trust, fairness, and player security.
  • Our team has years of experience in the gambling industry and provides expert insights to ensure players receive accurate, reliable information.

How We Maintain Trust Standards:

  • We prioritize responsible gambling and advocate for transparent terms and fair play.
  • We remain objective in our assessments, ensuring that our recommendations serve the best interests of our users.
  • Our editorial team continuously monitors industry changes, ensuring our content is up to date with the latest developments.
  • BonusFinder is built on transparency, expertise, and a commitment to helping players make informed decisions.

Fact-Checking & Correction Process

Accuracy is at the core of everything we publish at BonusFinder. Our editorial team follows a rigorous fact-checking process to ensure that all reviews, guides, and recommendations are precise, reliable, and up to date.

  • Every article is researched and written by industry experts with deep knowledge of online casinos, sports betting, and gambling regulations.
  • Our content is reviewed by our fact-checker, Henri Ojala, who verifies key details such as casino licenses, game offerings, bonuses, and terms & conditions.
  • We cross-check information using multiple sources, including official casino websites, regulatory bodies, and player feedback.

Ongoing Content Reviews & Updates:

  • Due to the fast-changing nature of the online gambling industry, we regularly update our reviews and articles to reflect the latest bonuses, promotions, and regulatory updates.
  • Every time an operator changes its terms, we review and adjust our content to ensure accuracy.
  • Users are encouraged to report any outdated or incorrect information via our contact form or by sending an email to nevillebezzina@gdcgroup.com

Meet Our Team

BonusFinder is run by a group of industry experts. Every member of the team has either worked as a professional gambler or worked with casinos and sportsbooks.

Through this knowledge and passion, we take care of everything on BonusFinder, from testing and reviewing casinos and sportsbooks to all the technical website stuff in the background. We even have experience working closely with local state regulators on compliance and licensing.

Picture of Henri Ojala BonusFinder NZ Pokier Expert and Author

Henri Ojala

Henri is our resident professional poker player and his poker expertise, as well as casino insights, are what drove BonusFinder growth in Canada. Players sent us emails saying how his content helped them with their strategy.

BonusFinder NZ Lead Editor Neville Bezzina

Neville Bezzina

Neville is an industry veteran and our NZ Lead Editor, currently responsible for content across Bonus.net.nz, working primarily to ensure our readers always find up-to-date info on fun but safe casino experiences and excellent value bonus offers.

Our Use of AI & Data-Driven Insights

We leverage the most up to date AI technology to enhance our research, uncover gambling trends, and provide players with current insights. However, we firmly believe that human expertise and firsthand experience are irreplaceable.

How We Use AI in Our Research

We carefully utilize AI tools, including ChatGPT and Grok, to assist in:

  • Identifying Casino & Bonus Trends – AI helps analyze market trends, player preferences, and industry shifts, allowing us to keep our content relevant and timely.
  • Data Analysis – We use AI-powered data analysis to compare casino offers, track game RTP (Return to Player) rates, and assess player sentiment across forums and reviews.
  • Regulatory Monitoring – AI enables us to scan gambling regulations and compliance updates across different states, ensuring that we provide the latest legal information.
  • Automating Research – AI assists in gathering casino licensing details, game statistics, and promotional terms, making our editorial process more efficient.

What AI Does Not Do

While AI plays a role in refining our research process, we never use AI-generated content in our reviews, articles, or casino recommendations. Our expert team—comprised of professional gamblers, industry analysts, and experienced writers—creates every piece of content based on firsthand testing and extensive knowledge.

We believe that player experience matters most, and no AI can replace the insights gained from real-world gambling, testing games, and evaluating casinos manually.

Data-Driven Decision Making

Beyond AI, we rely on structured data and analytics to shape our reviews and rankings:

  • Casino Bonus Calculations – We analyze and break down bonus offers mathematically, ensuring transparency in wagering requirements, expected value, and real-world benefits.
  • User Experience Metrics – We collect player feedback, track response times for customer support, and assess deposit/withdrawal processing speeds to rank casinos fairly.
  • Game Performance Analysis – By evaluating RTP percentages, volatility levels, and provider reputation, we ensure that our readers get access to high-quality games.

How We Earn Money

BonusFinder is a fully independent casino review and comparison website that partners with licensed online casinos through affiliate links. This means that when you sign up through our links and claim a bonus, we may earn a commission—at no additional cost to you.

How Affiliate Partnerships Work

  • We only work with licensed and regulated online casinos that meet our strict review criteria.
  • Our reviews and recommendations are never influenced by financial incentives—we assess all casinos based on objective factors like security, bonus fairness, game variety, and customer service.
  • Affiliate commissions allow us to provide free, in-depth content, including expert reviews, bonus breakdowns, and responsible gambling resources.

Commitment to Transparency & Player Trust

  • Editorial Independence – Our content is written and fact-checked by gambling industry experts who prioritize player value over commercial interests.
  • Unbiased Bonus Reviews – We calculate bonus values using clear, data-driven methods, ensuring you know exactly what you’re getting before signing up.

At BonusFinder, our priority is your gaming experience. We are committed to offering accurate, fair, and up-to-date information so you can make informed decisions about where to play.

Contact Us

If you have any questions about our editorial policy or want to submit a correct, feel free to contact us.

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